March 3rd, 2026
About the Festival.
March 3rd 2026
Bringing publishing professionals together to make better decisions when it comes to engaging, converting and retaining their audiences.
A full day of expert insights on stage, insightful conversations off stage and plenty of time to chat with fellow Audiencers!
The Festival Program
Doors open at 9am, with Madeleine taking to the stage for the introduction at 9:30am.
(Event in English)
- 9:30 AM
- 10:00 AM
Welcome, and industry trends to look out for in 2026
Madeleine White
Co-founder
Audiencers
- 10:00 AM
- 10:30 AM
Winning the young ones – how NTM grew their young subscriber base by 500% within a year
Henrik Ekwall-Larson
Head of Subscription Sales
NTM
- 10:30 AM
- 11:15 AM
Stop shouting at the crowd, start whispering to the reader: segmentation secrets to success
Selma Stern
Independent Consultant
DER SPIEGEL
TBC
Ann-Kristin Ebert
eCommerce Manager
Spektrum der Wissenschaft
- 11:15 AM
- 11:45 AM
Coffee break
- 11:45 AM
- 12:20 PM
Belonging, advocacy and trust: how do you define, measure and build relationships that last
Heiko Scherer
CEO & Founder
tchop
Lucy Alexander
Director of Insights & Analytics
Financial Times
- 12:20 PM
- 12:50 PM
Something exciting coming here soon 👀
TBC
- 12:50 PM
- 2:00 PM
Lunch
- 2:00 PM
- 2:30 PM
TBC
Brought to you by code.store
TBC
TBC
- 2:30 PM
- 3:15 PM
Friends, Circles, Memberships: How communities fuel subscriptions
Brought to you by our friend & strategic partner, Subscribe Now
Lennart Schneider
Founder
Subscribe Now
Wencke Tzanakakis
Head of "Friends of DIE ZEIT"
Die Zeit
The Kyiv Independent
TBC
- 3:15 PM
- 3:45 PM
Break
- 3:45 PM
- 4:45 PM
Subscription speed dating: expert-led discussion groups
- Conversion rate optimization
- How to get things done in complex organizations
- Measuring engagement differently for subscribers vs non-subscribers
- How to master your value proposition
Martin Seidel
Product Management
BILD PLUS
Selma Stern
Independent Advisor
Dr. Ole Fehling
Senior Manager Data Science
Highberg
Marion Wyss
Co-founder
Audiencers
- 4:45 PM
Networking drinks
"
You’ve all given me a lot to think about, which will in turn give my colleagues lots to think about... I’ve been telling everyone I know since last year’s New York event that The Audiencers is the place to be. My favorite conference hands down."
Elaine Piniat, Reuters
Thank you to our event partners
