Metrics aren’t neutral: they reflect the interests of whoever built them
Why audience metrics reward whoever is already biggest — and what adopting platform analytics really commits you to.
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
74 posts
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access
Faced with French readers' information fatigue, Les Echos answer with La Sélection: a €9.90 a month offer that bets on editorial curation rather than unlimited access.
Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London
Sun Club at One: what The Sun learned from a year of freemium
What lessons have the team behind The Sun Club taken away a year after launching their subscription model?
Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
Why I don’t care about your newsletter open rates
There's no such thing as a "good" open rate, but you shouldn't stop tracking this metric