Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
69 posts
Sun Club at One: what The Sun learned from a year of freemium
What lessons have the team behind The Sun Club taken away a year after launching their subscription model?
Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value
Why I don’t care about your newsletter open rates
There's no such thing as a "good" open rate, but you shouldn't stop tracking this metric
Amedia ignored older subscribers to attract younger ones
An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.
The reader who left your article early might be your most engaged user
Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
The essential subscription: how Mediahuis is bundling beyond journalism
How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director
Behind The Guardian’s record-breaking US End of Year campaign
We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations