The anatomy of a news article built to boost subscriptions
13 elements of a news article built to convert during big news moments, from a moment-specific pitch to a page that changes for each reader
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
78 posts
How SvD grew digital subscriptions by 60% in two years by putting editorial first
How Svenska Dagbladet grew from 98,000 to more than 158,000 digital subscribers in two years: one North Star, paid by default and aha content
How to run a user needs audit with AI, in seven steps
How to audit your content against user needs with AI: a seven-step process, a rubric to copy and nine-in-ten agreement with human tags
Why your newsroom shouldn’t write its own user needs model, and what to do instead
Dmitry Shishkin on user needs: why “update me” stories underperform, the three tags to commission on and who should own your model
Metrics aren’t neutral: they reflect the interests of whoever built them
Why audience metrics reward whoever is already biggest — and what adopting platform analytics really commits you to.
Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel
Le Monde's Chief Digital Officer shares how the newspaper is going video-first without becoming a TV channel.
Why SFGATE launched an app instead of a paywall, and called it “Friends”
Rather than add a paywall on their site, SFGATE built something separate: a paid app called Friends of SFGATE, designed with lasting reader relationships in mind
The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access
Faced with French readers' information fatigue, Les Echos answer with La Sélection: a €9.90 a month offer that bets on editorial curation rather than unlimited access.
Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London