© Aurélie Garnier
This article analyzes 9 Spanish-language publishers – La Vanguardia, El Expansion, El Universal, El Confidencial, elDiario.es, El Espectador, El Mundo, El Pais and El Nuevo Dia – their paywalls, pricing and premium products.
Premium product visibility on the home page
As Lars K. Jensen discussed in his article on The Audiencers, deciding which icon to use to mark premium content is a question posed by many digital publisher. You need to consider the visibility of your premium content (i.e. getting readers to move through the funnel towards the paywall) and illustrate the quantity of subscriber-only content that a user could have access to whilst not turning non-subscribers away before they can even click-through to an article.
