Founded in 2013, Contexte, a 100% digital, French-language publication, has established itself as a benchmark for understanding French and European public policy. From Paris and Brussels, its journalists dissect the legislative backstage, regulatory decisions and games of influence that shape our laws.
In early 2025, the team revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO at Contexte since May 2024, takes us behind the scenes
"Stop seeing it as a simple pricing issue! You need to build a real value proposition, based on real usage, and above all, tell a clear story. Because if you simply announce a price and features, nobody will really buy the idea behind it!"
Marion Wyss: Hello Sacha! You’ve just announced that you’ve launched a new subscription offer at Contexte. When did you start work on this and why?
Sacha Cayre: The work began before I arrived, in October 2023. The initial situation was that we had a single offer, with a highly personalized price scale based on the type and size of an organization. This ranged from NGOs with no employees to Total Energy or the European Parliament, with price differences of 1 to 50.
