“You’re part of this community – it’s more than just a subscription and we need your help. We don’t know everything and there are experts amongst you. Be a part of Daily Maverick, share your expertise.”
This is the idea that came into the Daily Maverick team’s head in 2019. One that led to a huge internal database of contactable ‘Insiders’ (Daily Maverick members) who are experts in every industry and discipline possible.
I spoke to Francesca Beighton, Head of Growth and Julia Harris, Head of Reader Revenue, to hear more about this unique strategy.
