In this article sharing why it's essential to focus on ARPU, you discuss how publishers should track reader revenue throughout the funnel, even before a user registers or subscribes. But how can you measure the value of a newsletter subscriber for instance, who doesn't pay you any money directly?
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Everyone defines and tracks engagement differently, so which is the best option? I've heard people mention RFV, returning visitors, page views...? And some others name engagement as loyalty instead - is there a difference?