To convert our anonymous users into members, we know that the shorter a form is, the better. But equally, the more data we collect, the better it is for qualifying and understanding audiences. How have you found the balance between the two? What data do you collect in your registration process?
Def. The agora was an open assembly place in Ancient Greek cities, coming from the Greek noun "to gather". Bringing agora into the 21st century, this is your place to connect to other publishing professionals, discuss challenges, share insights and ask questions to the community. To be put in touch with one of our contributors, to send us a job opening or get in touch with the team, send us an email at [email protected]
In this article sharing why it's essential to focus on ARPU, you discuss how publishers should track reader revenue throughout the funnel, even before a user registers or subscribes. But how can you measure the value of a newsletter subscriber for instance, who doesn't pay you any money directly?
Everyone defines and tracks engagement differently, so which is the best option? I've heard people mention RFV, returning visitors, page views...? And some others name engagement as loyalty instead - is there a difference?