Audiencers is the leading B2B media and community for digital publishing professions involved in reader revenue models, launched in October 2022 by Poool.
The Audiencers’ mission:
To support publishing professionals in making better decisions when it comes to engaging, converting and retaining their audiences.
After each visit to our site, we hope that you leave knowing exactly what you need to do to solve your current challenges, impress your boss and achieve your business goals. You'll be inspired by our benchmarks, informed by our content for easier decision-making and learn from some of the best in the business thanks to our contributors.
Behind Audiencers:
Marion Wyss, Co-founder
A digital media expert since 2006, Marion Wyss operates at the intersection of journalism, marketing, and tech. Following leadership roles at ELLE.fr, Le Nouvel Observateur, and as Digital Director for Challenges, she joined Poool as Associate Director in 2019.
Beyond co-founding Audiencers in 2022, Marion also leads the annual Tech Stack Study, serves on the French Ministry of Culture’s Press Support Committee, teaches at Sciences Po Paris, and advises global media organizations on engagement and monetization.
Madeleine White, Co-founder
A pillar of the Poool team since 2019, Madeleine White has spent years decoding the complexities of the digital publishing world. As VP of Marketing at Poool and Co-founder of Audiencers, she has been the driving force behind the brand’s editorial growth—literally raising the original Poool blog into the global industry reference it has become today.
Leveraging her deep expertise in subscription models and conversations with media professionals from around the world, Madeleine speaks regularly at conferences, advises publishers on reader revenue benchmarks and supports the global exantion of Audiencers.
Ugo Stephant, CTO (Poool)
Given that Ugo would never write a bio himself, we can summarize by saying that nothing at Poool would exist without him. Including this media. And especially our products. In short, he’s our CTO.
Maxime Moné, CEO (Poool)
The one to suggest we launch a media, Maxime is our beloved CEO at Poool, the company that he co-founded alongside Gabriel Grandidier, Alexandre Santini and Ugo (yes, the very same).
…as well as the entire Poool team that work relentlessly each day to develop strategies, intelligence and tools around audience engagement, conversion and retention.
Audiencers friends that we’d like to thank
Quentin Franque, for his help and advice in turning our idea into a reality. Quentin lectures on digital transformation in the media industry at Sciences Po (Paris) as well as taking the role of Head of Marketing and Communications at the marketing agency, Intuiti, where he manages their brand publication, Decriiipt, and podcast, Flashback.
Aurélie Garnier, our wonderful illustrator. Her artistic talent with a digital brush has transformed The Audiencers’ content and we’re very thankful for that. But not just ours: Aurélie has also collaborated with other publishers, including Les Jours. You can find her full portfolio here.
Antoine Rodeghiero, French Creative Director based in New York, for his graphic design work on The Audiencers’ brand. Antoine works with companies of all shapes and sizes to develop their graphic identity. You can contact him via Linkedin here.
Jean-François Fogel, journalist, consultant and professeur at Sciences Po, Paris, for his valuable time, attention and advice whilst developing this media. Jean-François passed away in March 2023.
Audiencers contributors
A collection of publishing and brand publishing professionals contribute to The Audiencers, helping us in our mission of providing you with the concrete information needed to do your job better and support the growth of the industry as a whole.
Thank you in particular to those who believed in us from the start, before even seeing a single page of our media. Your confidence in our work is hugely valued.
Contributors have free reign to share their experience and expertise through content. The one rule: be useful to our readers with concrete, real-life and practical examples.
Interested in writing for Audiencers? We'd love to hear from you! Just drop us a note at [email protected]
About Poool
Audiencers is a B2B media & community by Poool. We provide digital media with a dynamic journey builder to boost subscription conversion, engagement, and loyalty — delivering autonomy, speed and results.
Think dynamic paywalls, engagement-increasing banners and pop-ups, onboarding journeys, anti-churn modules, subscription offer pages… the potential case study list is endless!
> Find out about the secrets behind how Jeune Afrique doubled conversion rates with a dynamic paywall
Interested in achieving similar results?