Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British publisher's "12for12", Guardian Weekly, campaign. The project…
Overheard this week
"Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to subscribe"
The top posts of 2023Be in the know
Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post
Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers
Paywall benchmark examples from around the world
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your…
Meet some of our expert guests
From professionals, to professionals.