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Overheard this week

"Registered users spend 2 times more time on our content and have 4 times higher page views, meaning logging readers is an essential part of our advertising revenue model."

Not-to-miss

o globo

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…

How we introduced group subscriptions to The Atlantic

From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.” For years, The Atlantic has…
journalists

Breaking the silo: bridging editorial and commercial teams, the essentials for success

The separation between editorial and business activities of news organizations has long been a fundamental norm of journalism. Journalists have traditionally considered this separation as both an ethical principle and…

Dive deeper

Meet some of our expert guests

Khalil A. Cassimally
Khalil A. Cassimally

Head of Audience Insights at The Conversation

Chloe Watson

Audience Strategist at the Australian Broadcast Corporation's Innovation Lab

Sascha Bossen Zeit Online
Sascha Bossen

Paid Content Product Management at ZEIT ONLINE

lennart-modified
Lennart Schneider

6 years at DIE ZEIT, now consultant for publishers

Lars K. Jensen

Audience, data & journalism at Berlingske Media