The Atlantic: bringing more value to readers and subscribers through our mobile app
"Our products are better when informed by the people who use them"
The Audiencers' Festival at The New York Times Building on March 15th brought…
Overheard this week
"98% of commenters now use their real name. Since enforcing this, we've seen toxicity come down - it's a safer, more welcoming community, and attacks on writers is down 25% - plus an increase in the number of comments. People who don't use a real name stick out for a bad reason - they're now blocked and then become compliant."
Not to miss
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context
Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send subscribers a targeted email welcome series. However, inboxes are becoming more crowded…
The Guardian: reader revenue growth & proposition development
For our second event in London, The Audiencers' Festival on June 21st dived into the digital reader revenue models of publishers from no fewer than 7 countries around the world,…
NZZ: How do you inspire people in the first 100 days?
100 days. During this time, you have to convince new users that your subscription is worthwhile for them.
One of the latest guests on my Subscribe Now podcast has been…
Dive deeper
The French publisher’s quest to reach new audiences
We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
The separation between editorial and business activities of news organizations has long been a fundamental norm of journalism. Journalists have traditionally considered this separation as both an ethical principle and…
From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info
Can you introduce the Les Coops de l'info group?
Les Coops de l'info is a cooperative press group of six local publishers and one media for younger audiences.
Our local…
The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. I work…
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