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Overheard this week

"Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of these readers ready for the future, when they might be ready to subscribe"

Meet some of our expert guests

Khalil A. Cassimally
Khalil A. Cassimally

Head of Audience Insights at The Conversation

Andy Griffiths
Andy Griffiths

Consultant specialized in newsletters

Mark Stenberg
Mark Stenberg

Senior Media Reporter at Adweek

lennart-modified
Lennart Schneider

6 years at DIE ZEIT, now consultant for publishers

Lars K. Jensen

Audience, data & journalism at Berlingske Media