Change must be an ongoing process, and perhaps the biggest mistake you can make is to get stuck in the old ways. Publishers need to learn new ways of actively experimenting – and learning from those experiments – to find new, effective ways of engaging audiences, improving workflows and creating relevant products for new and existing readers.
This is where WAN-IFRA‘s Table Stakes Europe program comes in to equip publishers with audiences-first tools and strategies that help them adopt new practices and develop new products.
From their latest report, this article highlights 5 case studies on European publishers successfully navigating sustained newsroom transformation, from building a B2B product and attracting a younger, female audience to launching a Swiftie newsletter.
