In need of a few ideas for exclusive content, features, or benefits that you could offer in your premium subscription offers to differentiate your offering and provide real value? Here’s 25.
Exclusive content:
In-depth analysis and explainers: Go beyond daily reporting with articles that provide deeper context, analysis, and explanation of complex issues. For example, a premium subscriber might get a weekly “deep dive” into a major political event or economic trend.
- The Ken (India): Known for its deeply researched and analytical articles on business and technology in India, often going beyond surface-level reporting. Subscribers get access to all their in-depth stories.
Exclusive Columns and Opinion Pieces: Feature renowned writers or experts who contribute columns or opinion pieces solely for subscribers. This could be a well-known political commentator, a business leader, or an industry analyst.
- The Sydney Morning Herald (Australia): Has premium opinion pieces and columns from respected local commentators available behind their paywall.
Many publishers highlight their columnists and opinion writers in the paywall and marketing campaigns to show this value point.
Interactive content: Access to games, quizzes and other interactive formats is a great way to build habits whilst engaging subscribers on-site with more entertainment-style content.
- Ouest-France (France): The regional newspaper has developed a diversified online gaming platform. While some are free to attract users, certain game options, statistics, and rankings are accessible only after creating an account, which can then be used to push audiences towards subscription.
- Apple News+ (USA/Canada): The subscription service within Apple News includes access to a daily word game called “Quartiles” that is exclusive to subscribers.
Investigative reports: Offer access to longer-form, in-depth investigative journalism (that requires significantly more resources than regular content). This type of content often provides unique and impactful insights not found elsewhere.
