Foreign Policy re-launched its paywall back in 2018 which was initially fairly open. But with increasingly more buy-in internally on the value of this model, the paywall model has tightened over time. Today, 50% of revenue is from digital subscriptions.
I spoke to Corinne Osnos, VP Subscriptions and Marketing at Foreign Policy, about how they divide content into free vs premium, some of the tests they’re running to better answer this question and the set up internally for ensuring every team is working towards optimizing for their digital subscription model.
