By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and the Youthquake and stuff newsletter for publishers.
GenZ are the trailblazers, Gen alpha…
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Youthquake and stuff
Youthquake & stuff is a newsletter by Liesbeth & Danuta that everyone interested in acquiring and engaging young audiences should read.
Danuta Breguła is a seasoned brand strategist and subscription expert with extensive experience in leading news and lifestyle media across Europe. She has served as the director of subscription strategy at Gazeta Wyborcza in Poland and is the co-author of the report "How Publishers Can Grow With Today's Youth". Currently, Breguła works as a Managing Director for Paid Products at Axel Springer / Ringier in Poland, leveraging her expertise to help media organizations navigate the challenges of engaging young audiences and developing sustainable revenue strategies.
Liesbeth Nizet is a seasoned media industry leader who has recently taken on the role of Head of Future Audiences Monetization at Mediahuis Group, a position created to develop sustainable strategies and revenue models, targeting specific groups like young audiences. Nizet is also the co-author of the report "How Publishers Can Grow With Today's Youth," which offers valuable insights into engaging younger generations with media content.
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