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Stéphane Desmichelle

Stéphane is a specialist in digital content strategies. Currently in charge of editorial of Leem, she has 10+ years experience as both a journalist and editor-in-chief at a variety of media companies, including Le Nouvel Observateur, Sciences et Avenir and Le Nouveau Magazine Littéraire.

2 posts

Decisions

1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter

Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.

Decisions

Why retention is more important than acquisition

Retention costs less than acquisition and brings in more revenue... it's a no brainer!