Please don’t leave me! Strategies to retain subscribers after a promotional offer
L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
After 9 years at L'Équipe, with a strong data background, Romain moved into product management before taking over responsibility for the customer marketing division in 2021. Currently in charge of subscriptions (print and digital), all customer-related issues and data.
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Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions
how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.