How to turn passive followers into active community members
Having social followers isn't the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged community?
Noémie is an author, podcaster and independent consultant specializing in communities, brand content and brand strategy.
She authored the book “Le pouvoir des communautés” (The Power of Communities”), published by Eyrolles in September 2023.
Co-founder of Komuno, the first community building school in France, she is also the creator of The Storyline, a media magazine that explores the future of consumer habits - and their impact on brands.
2 posts
The Social Media Manager role is dead, long live the Community Builder!
With the declining engagement rates across social media platforms, communities are increasingly important, and with this, so is a Community Builder