From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers…
José M. Sánchez "Daze" is a journalist specializing in technology and digital transformation consultant. He has 20 years of work experience in the media industry, having worked for publishers such as "Las Provincias", Onda Cero, "20 Minutos", La Sexta and, since 2009, in "ABC", where he was responsible for the Technology section from 2012 to 2020, a section he founded achieving results of 400% growth in its first years.
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