ARPU... one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors. It has to be said that this ratio has the dual advantages…
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Joffrey Ricome
With a background in finance and mathematics, Joffrey Ricome started out in the media, co-founding Le Monde's Pixels section. He then went on to head up digital at Courrier international. Since the end of 2022, he has been Marketing & Digital Director at Uni-medias (Parents, Santé Mag, Secrets d'histoire, etc.)
