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Overheard this week

""Remain curious and understand what success means to your colleagues. Talk with them as they were your users, find out what motivates them etc."

Not-to-miss

Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories

The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from…

Implementing User Needs Is Cultural Change

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience,…

Dive deeper

Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023

Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…

How registration has become the cornerstone of Réussir group’s subscription strategy

Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s,…

From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid

This article is a translation of José's article on his blog, El Caos, with additional insights from speakers on the panel following the event. In the pursuit of increasing subscription revenue…
o globo

How Brazil’s Globo measures audience engagement across its portfolio

The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…