About the Festival.
June 24th 2025
Bringing publishing professionals together to make better decisions when it comes to engaging, converting and retaining their audiences.
A full day of expert insights on stage, insightful conversations off stage and plenty of time to chat with fellow Audiencers! Reserve your spot here.
The Festival Program
Doors open at 9:30am, with Madeleine taking to the stage for the introduction at 10am.
- 10:15 AM
- 11:00 AM
Using newsletters in the fight for sustainability - uplifting news, personalization, subscription & more
Elaine Piniat
Senior Manager, Newsletter Revenue Strat.
Thomson Reuters
Zoé Tabary
Senior News Editor
BBC
David Topping
Newsletters director
Toronto Star
- 11:00 AM
- 11:30 AM
Focusing on the 'happy middle' of the audience funnel
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Sarah Marshall
VP Audience Strategy
Condé Nast
- 12:00 PM
- 12:30 PM
Launching a youth subscription: Mediahuis’ mission to convince young readers to subscribe
Katia Debusschere
Manager Acquisition and Conversion
Mediahuis nv
- 12:30 PM
- 1:15 PM
Getting the most out of each reader: strategies for increasing ARPU
Sacha Cayra
CMO
Contexte
Martin Seidel
Head of Business/Product Management
BILDplus
Louis Faure
Head of Strategic Marketing
L'Équipe
- 2:30 PM
- 3:15 PM
Where can should AI come in when you're on the quest for subscribers?
Robin Booth
Managing Director
EMAP
Aliya Itzkowitz
Engagement Manager
FT Strategies
Julian Thorne
Co-founder Atlas Advisory (moderator)
- 3:15 PM
- 3:45 PM
Revenue diversification: Building a balanced revenue model for sustainable growth
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Panos Sarlanis
Co-founder
IamExpat Media
- 4:15 PM
- 4:45 PM
Making it impossible to leave without making it impossible to leave (i.e. retention)
Sabrina Cesar Tolomei
Senior Product Manager, Subscriber Retention
Business Insider
Dean Attil
Product Manager Subscriptions (Growth & Retention)
The Telegraph
- 4:45 PM
- 5:15 PM
Getting the most out of each article: how to capitalize on User Needs for a reader revenue model
Khalil A. Cassimally
Independent Consultant
& Audiencers contributor
Oliver Kemp
Audience Editor
The Bureau of Investigative Journalism
"
Definitely the most useful conference I have been to this year! What made it stand out was that everyone was very transparent and open when discussing strategies and opportunities... there was a lot of discussion and knowledge-sharing around solutions, a breath of fresh air from the usual doom and gloom."
Olivia Woosey, New Statesman Group
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