About the Festival.
June 24th 2025
Bringing publishing professionals together to make better decisions when it comes to engaging, converting and retaining their audiences.
A full day of expert insights on stage, insightful conversations off stage and plenty of time to chat with fellow Audiencers! Reserve your spot here.
The Festival Program
- 09:45 AM
- 10:30 AM
Using newsletters in the fight for sustainability - uplifting news, personalization, subscription & more
Elaine Piniat
Senior Manager, Newsletter Revenue Strat.
Thomson Reuters
Zoé Tabary
Senior News Editor
BBC
David Topping
Newsletters director
Toronto Star
- 10:30 AM
- 11:00 AM
Focusing on the 'happy middle' of the audience funnel
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Sarah Marshall
VP Audience Strategy
Condé Nast
- 11:30 AM
- 12:00 PM
"Membership isn't a revenue stream or business model, it's about pursuing a relationship with customers" : Putting the membership idea into practice at Zetland
Jakob Moll
Co-founder and International Director
Zetland
- 12:00 PM
- 12:45 PM
Getting the most out of each reader: strategies for increasing ARPU
Sacha Cayra
CMO
Contexte
Martin Seidel
Head of Business/Product Management
BILDplus
Louis Faure
Head of Strategic Marketing
L'Équipe
- 2:00 PM
- 2:45 PM
Where can should AI come in when you're on the quest for subscribers?
Robin Booth
Managing Director
EMAP
Aliya Itzkowitz
Engagement Manager
FT Strategies
Julian Thorne
Co-founder Atlas Advisory (moderator)
- 2:45 PM
- 3:15 PM
Session to be confirmed soon
Brought to you by code.store
TBC
- 3:45 PM
- 4:30 PM
Making it impossible to leave without making it impossible to leave (i.e. retention)
Sabrina Cesar Tolomei
Senior Product Manager, Subscriber Retention
Business Insider
Dante Graves
Head of Consumer Revenue and subscriptions
National Geographic
- 4:30 PM
- 5:00 PM
Getting the most out of each article: how to capitalize on User Needs for a reader revenue model
Khalil A. Cassimally
Independent Consultant
& Audiencers contributor
Oliver Kemp
Audience Editor
The Bureau of Investigative Journalism
"
Definitely the most useful conference I have been to this year! What made it stand out was that everyone was very transparent and open when discussing strategies and opportunities... there was a lot of discussion and knowledge-sharing around solutions, a breath of fresh air from the usual doom and gloom."
Olivia Woosey, New Statesman Group
Event Partners
