Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of “Program Manager”. Its main objective: to put in place operational mechanisms to…