The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen Innovate, a consultancy specializing in user-centred innovation, audience research, and developing emerging…
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John Mills
Dr John Mills is founder and director of Archen Innovate - a consultancy specialising in user-centred innovation, audience research, and developing emerging technologies.
Prior to establishing Archen, John was Associate Professor at the University of Central Lancashire. During this time, he took a user-centred approach to research and innovation, exploring how new technologies could be utilised by communities, publishers and individuals. His interests include the Internet of Things, wearables, drones, interactive print and other connected platforms. He has worked with communities, audiences, newsrooms and media executives in the UK, Europe, Africa and Asia to support their innovation activities and impact.
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