Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers’ Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
Overheard this week
""Remain curious and understand what success means to your colleagues. Talk with them as they were your users, find out what motivates them etc."
Not to miss
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. He's currently in charge of Audience,…
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
Dive deeper
Don’t feel like subscribing? 12 examples of alternatives to increase ARPU
I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…
How registration has become the cornerstone of Réussir group’s subscription strategy
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s,…
From newsletters to predicting possible cancellation: tactics to reduce churn from The Audiencers’ Festival Madrid
This article is a translation of José's article on his blog, El Caos, with additional insights from speakers on the panel following the event.
In the pursuit of increasing subscription revenue…
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