20 Sep 2022 Inspirations Developing a culture of experimentation at EBRA Media How does France’s biggest regional newspaper group prioritize testing for continuous optimization? ByMadeleine White
24 Aug 2022 Operations Perfect your value proposition to convert more readers into subscribers Our 2-step framework to clearly communicate why users should convert into a paying subscriber. ByMadeleine White
23 Aug 2022 Inspirations How publishers are using A/B testing to optimize conversion rates 3 examples of A/B testing – what you can test, what you should define before a test and what can you learn from these examples to apply to your own… ByMadeleine White