Operations Archives | Page 2 of 3

ENGAGEMENT, CONVERSION & RETENTION

Operations

Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.

Operations

For creative publishers, micropayments are an invitation, not a cautionary tale

The methods we use to charge for news are far more plastic than we realize.

Operations

How to reduce the risks of launching a subscription strategy

How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?

Operations

Key publishing insights from media leaders at Mx3 conference in Berlin

From data & subscription growth to Gen Z & new content formats… what can we takeaway from Di5rupt’s Mx3 event for publishers?

Operations

How Le Figaro limits password sharing amongst subscribers

Ludovic Lacroix is Product Owner at Le Figaro, managing subscriber retention. Like most of the major platforms employing subscription models, Le Figaro has now developed a technology to block simultaneous sessions…

Operations

Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy

Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.

Operations

The hourglass technique: how to write for your paywall

Forget the inverted pyramid – the hourglass is your new best friend to successfully writing for paywalled content

Operations

WAN-IFRA World News Media Congress 2022: 4 key takeaways

The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?

Operations

Guide: Increase frequency of visits to better convert users into subscribers

Frequency of visits directly impacts revenues, so here’s our guide to increasing this metric, with benchmark examples.

Operations

Subscription Conversions: Finding the balance between frustration and engagement

Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…