POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy in Europe and beyond. After only 3 months of work, their team relaunched its POLITICO.eu site, preparing for the EU, UK, and US elections later this year. We met Max Leroy, POLITICO’s Vice President for Product and Design, who told us how this huge project was handled in less than 3 months…
Hi Max! So, POLITICO.eu is 9 years old. Why did its website need a redesign?
When I joined a year ago, POLITICO Europe still largely had a single website. That website was all in English, except for a few articles in French that were on a page mixed with other articles about France in English. The team had just created a UK homepage, when we announced that we were expanding to Germany…
So the first reason for this relaunch is because of internal needs. We expanded to the UK five years ago, France 3 years ago and now we’re expanding to Germany, with a Berlin playbook, which launched yesterday!. Therefore, we needed to rethink our website to properly support this geographic expansion, with 3 editions, each with their own language and products.
