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The Audiencers’ Festival: an afternoon of expertise, from publishing professionals, to publishing professionals

Save the date! We’re running our first in-person event in London on October 12th 2023. Just like The Audiencers, our goal will be to bring digital publishing professionals together to overcome your challenges, achieve your goals and make better decisions when it comes to engaging, converting and retaining your audiences.

An afternoon with The Audiencers

📅 October 12th 2023, 1:30 – 9:30pm

📍 The Drum Labs, Shoreditch


🔗 Find the full event details here

On the program

2:30pm Bridge roles: bringing editorial, marketing & product together to increase ARPU

  • Martina Andretta, Audience Specialist & Head of Social at New Statesman
  • Lars K. Jensen, Audience, Data, Journalism, Berlingske Media
  • Dmitry Shishkin, Independent Digital Publishing Consultant

3pm Content workflow optimization: how to streamline processes and deliver exceptional content experiences

  • Arc XP, Deliver digital experiences faster with agile content management

3:30pm Panel: how to make your newsletter valuable in a reader revenue model

  • Michael MacLeod, Founder, The Edinburgh Guardian
  • Maire Bonheim, Head of Newsletters, The Telegraph
  • Peter Houston, Media Voices & Host of The Newsletter Awards

☕️ Break

4:30pm How to optimize your conversion funnel

  • Madeleine White, Editor-in-chief of The Audiencers

5pm From community to a growing subscriber base

  • Jo Holdaway, Chief Marketing & Data Officer, The Independent
  • Mark Zohar, President and CEO, Viafoura

5:30pm “It’s all greek to me” – the art of translating between editorial and commercial

  • Morten Ro, Independent engagement designer and advisor
  • Maria Bissendorf, Head of Membership Development, Hearst UK

6-9pm Cocktails, food & networking – plus an interactive Q&A to share how each media brand is dealing with the challenges of today’s digital monetization world

Register your interest

To make sure that the room is filled with publishing professionals who are working on audience development, we’re asking that you register your interest at first. We’ll then get in touch in the coming weeks to reserve tickets.

Special thank you to our sponsors for making this event possible!