20 Sep 2022 Inspirations Developing a culture of experimentation at EBRA Media How does France’s biggest regional newspaper group prioritize testing for continuous optimization? ByMadeleine White
13 Sep 2022 Decisions The 4 essentials for brands to turn content into business Engagement, data collecation, personalization & sales activation – the 4 vital strategies to consider for success as a brand publisher ByMadeleine White
24 Aug 2022 Operations The Essential Engagement KPIs for Optimizing Conversion Rates Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates. ByMadeleine White
23 Aug 2022 Operations Engagement data & conversion strategies to increase revenue Quantify user’s loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue ByMadeleine White