03 Oct 2023 Decisions How publishers can grow with the youth: takeaways from the Valuable Young Audiences report What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
11 Sep 2023 Operations Playing the social media game: how publishers can learn and benefit from social Insights from Press Gazette’s future of media technology conference
28 Aug 2023 Inspirations Hyper-local news, via WhatsApp… The success of Pamplonews in Spain Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
22 Aug 2023 Decisions How to turn passive followers into active community members Having social followers isn’t the same as a community. Neither is having a large audience. So, what can you do to go from a passive following to an active, engaged…
06 Jul 2023 Decisions The Social Media Manager role is dead, long live the Community Builder! With the declining engagement rates across social media platforms, communities are increasingly important, and with this, so is a Community Builder
10 May 2023 Operations Comments, raffles & hiking: how Blick.ch has acquired over 600k registered users How the Swiss publisher has increased registration through a variety of acquisition channels to collect first-party data and increase engagement
