#69. WIRED’s new subscription shows a focus on community building
When the article is no longer enough, 5 low-lift ways The Washington Post increased newsletter CTRs, and more.
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#68. How Condé Nast is growing the happy middle of the audience funnel
FT improves the UX of their cancellation journey, The Guardian US meets communities where they are, and more from our Festival.
#67. Defining “The Ideal Subscriber” at Daily Mail
How Business Insider saved more subscribers by making it easy to cancel, Nursing Times' premium experiences with AI and more from The Audiencers' Festival
#66. Replacing the paywall with a spinning wheel at Blick.ch
Le Monde's price-last approach, gamifying the paywall at Blick.ch and making cancellation easy - lessons from Duolingo
#65. The NYT’s new onboarding journey for registered users
Why you need to track belonging over reach, 45 acquisition channels to convert readers into subscribers, and the NTY onboarding journey
#64. Le Figaro halves the time it takes to purchase a subscription
Daily Maverick's email marketing strategy, Le Figaro improves UX in the conversion funnel and 25 ideas of content, features and benefits to offer subscribers
#63. Bridging product and editorial teams at NZZ
Digital reader revenue will power Le Monde's newsroom in 2 years, registration articles and bridging product and editorial at NZZ
#62. How Clarín is redefining news consumption with AI audio
Prove financial value of registered and subscribed users, AI-powered audio and a practical guide to product strategy execution
#61. Lessons on A/B testing from Reuters
The ultimate list of case studies, AB testing at Reuters and writing for the paywall at BILD
#60. +20% conversion rate with paywalls targeted to topic at ELLE
Live Q&As at Globe and Mail, bringing community into real life at HBVL and ELLE Magazine's 20% increase in conversion rates