25 Apr 2024 Operations Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions how, by trial and error, L’Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions. ByRomain Lhote
20 Dec 2022 Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition – so how do you increase subscriber retention rate? ByJean-Michel De Marchi