Inspirations Archives | Page 5 of 8 | The Audiencers

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Inspirations

Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.

28

Hyper-local news, via WhatsApp… The success of Pamplonews in Spain

Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about

ByMadeleine White

24

4 things to learn from Fortune: diverse teams, bridge roles, economic metrics & paywalls that adapt to the reader

Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media

ByLennart Schneider

18

Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post

Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)… how The Washington Post is onboarding their subscribers

11

The CEO of beehiiv on audience engagement and scaling newsletter readership

What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?

03

A single account across Switzerland: how OneLog is changing the registration game for digital publishers and readers

Used by most of the large publishers in Switzerland, OneLog is supporting registration models across Switzerland.

ByMadeleine White

04

Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe

From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA’s event?

ByMadeleine White

24

4 things to learn from Babbel’s e-learning subscription success

Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel’s subscription

ByLennart Schneider

18

Benchmark: how 3 successful British publishers are onboarding subscribers

How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?

ByMadeleine White

16

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of “Program Manager”. Its main objective: to put in place operational mechanisms to…

ByPerrine Pavageau

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