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Inspirations

Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.

May 2024

Inspirations

How we developed a custom collaborative editor for our journalists at Contexte

At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels - email is our main information product. Daily briefings result from collaborative…

ByCédric Raud

Apr 2024

Inspirations

With tightening regulations, these publishers are already using Cookie Walls to increase consent rates

Cookies are a pretty hot topic at the moment, and with companies being faced with constantly changing, ever tightening restrictions that differ around the world, it's hard to keep up.…

ByMadeleine White

Apr 2024

Inspirations

Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories

The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from…

ByMadeleine White

Apr 2024

Inspirations

The Wall Street Journal: how to develop long term relationships with young audiences

The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…

ByMadeleine White

Mar 2024

Inspirations

How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…

ByChartbeat

Mar 2024

Inspirations

Lennart’s road trip: 6 learnings from German subscription businesses

Figma, ZEIT, Babbel, Table.Briefings, Fortune and The Pioneer... The Subscribe Now tour, in partnership with Deutsche Fachpresse this March, meant visiting a variety of international subscription businesses around Berlin, learning…

ByLennart Schneider

Mar 2024

Inspirations

Don’t feel like subscribing? 12 examples of alternatives to increase ARPU

I'm guessing that you're a fan of subscriptions, otherwise you're in the wrong place. But, unfortunately, not all of our users and readers are as enthusiastic about this model. Some are…

ByLennart Schneider

Feb 2024

Inspirations

Product management: How POLITICO.eu revamped its website… in less than 3 months

POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy in Europe and beyond. After only 3 months of work, their team…

ByMarion Wyss

Feb 2024

Inspirations

Study by Paris’ Science Po reveals top tech solutions used by French publishers

Despite the difficulty in selecting the right solutions and its importance for a successful digital strategy, surprisingly few publishers share their choice of tech stack with others on the market.…

ByMadeleine White

Jan 2024

Inspirations

Registration wall: benchmarking publishers’ account creation journey

We're all aware by now of the value of registration for collecting first-party data, boosting engagement and personalizing the user experience, not to mention supporting both ad and subscription revenue…

ByMadeleine White

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