By Julien Houllier
The “article gifting” feature is an important initiative within Le Parisien, aimed at increasing subscriber engagement while attracting new prospects. The feature is based on a robust technical architecture, designed to ensure security, scalability, and a seamless user experience.
General Design of the Feature
The idea for this feature is that we allow subscribers to share a unique and temporary link providing non-subscribers access to an article for free. When a subscriber chooses to share content, a specific link is generated, associating the article with their account and a predefined expiration date. The recipient of this link must log in or create an account to gain access, ensuring security and complete traceability. Once expired, the link automatically becomes invalid, thus preserving the value of premium content.
