Ask Birubala is an AI-powered RAG (Retrieval-Augmented Generation) tool by Newslaundry – an in-house expert, always ready with the right answer, built to simplify subscription support workflows and act as a reliable assistant for all product and technical queries across the organization.
- A troubleshooting assistant: For those head-scratching subscriber issues, Birubala steps in to quickly identify problems and guide resolutions.
- A knowledge assistant: For onboarding new team members or collaborating with external partners. Birubala acts as a comprehensive knowledge base, reducing the learning curve.
- A documentation shortcut: No more endless searching for answers! This tool drastically cuts down the time spent digging through various documents.
« Ask Birubala takes its name from Newslaundry’s brand mascot, Birubala — seen here with her partner-in-crime, Birubal. »
We spoke to Chitranshu Tewari, Director, Product and Revenue, about this project that was conceived and developed as a proof of concept during Chitranshu’s participation in the 2024 CUNY AI Journalism Lab Fellowship, a global program hosted by the Craig Newmark Graduate School of Journalism.
The tool was then developed by him and Newslaundry’s senior developer, Rishabh Dixit.
