Establishing a diverse range of subscriber growth channels is essential to success in a reader revenue model – to gradually build interest over time and educate readers on the value of your premium offers. They may not be convinced on the first, second or third promotion, but when presented at the right time, in the right way, with the right messaging, they’ll be ready to click through and subscribe! It’s about effectively balancing frustration and engagement.
To inspire these efforts, here are 45 subscriber growth channels to make use of, mainly on owned channels.
