© Illustration by Aurélie Garnier
As with other media organisations, the Guardian has been establishing ways to better understand reader behaviours and how they continue to evolve and change. A number of factors have changed how readers now consume news today, from the rise of AI chatbots and ‘click-less’ news, to the growing dominance of video-driven content on social media platforms like TikTok, as well as increasing levels of news fatigue and avoidance.
