Khalil A. Cassimally

Khalil is an advocate for more audiences-informed approaches in the media industry, and an audience development expert. He pioneered the implementation of the user needs model at The Conversation, initially within the UK newsroom, before overseeing deployment across more of its newsrooms worldwide. He also does consultations, advises and mentors teams and individuals at media organisations around the world. He regularly talks about audiences-informed work at conferences.