Hi, I’m Suchit Patel, Account Strategist at Multidots, helping digital publishers optimize their subscription strategies and maximize long-term revenue through strategic technology solutions.
In this article, we explore why promotional pricing strategies might be undermining your subscription revenue goals, examining the psychology behind discount addiction and sharing actionable alternatives that protect long-term profitability.
Picture this: You’re at your quarterly board meeting, proudly presenting your subscriber acquisition numbers. The graphs look great—thousands of new subscribers poured in during your latest 50% off promotion. But then someone asks the dreaded question: « What’s our churn rate looking like? »
That’s when the smile starts to fade.
If you’re relying heavily on discount promotions to drive subscription growth, you might be winning the battle but losing the war. Here’s why your discount strategy could be undermining your long-term revenue goals, and what to do about it.
