Through dynamic pricing strategies, health score-based assessments and personalized retention tactics, Hearst US optimizes subscriber experiences at every touchpoint. By meticulously measuring success metrics and embracing continuous innovation, Hearst US sets the standard for leveraging data-driven insights to foster long-term customer loyalty and mitigate churn in the digital subscription landscape. 

We met with Kelli Dakake, VP, Engagement & Retention at HNP to learn more about how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.

The post Understanding subscriber loyalty and churn risk: inside Hearst US’ innovative scoring system appeared first on Audiencers.

This year, AI has created a major buzz in the media world (and maybe in every other industry too!). 

If you’re into AI and journalism like me, you might’ve felt some serious FOMO with events like the recent Perugia Festival in Italy and the Nordic AI in Media Summit. 

And whilst the discussions are interesting, there’s a lot of talk of ‘potentials’ and questions of what might be possible in the future. But let’s cut through the noise: how are newsrooms actually using AI today? 

I’ve chatted with different AI leaders in Europe and North America, including Hearst, Gannet, Newsquest and L’Équipe, to find out.

The post AI in the newsroom: 5 use cases to leverage AI in your operations appeared first on Audiencers.

The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect this, we're publishing not just one, but a series of takeaway articles from the event!

Our final session of the day: The art of translating between editorial and commercial

On the panel:
- Maria Bissendorf, Head of Membership Development, now Head of Transformation at Hearst UK
- Morten Ro, Independent engagement designer and advisor

As an external engagement strategist, Morten has had to learn the languages spoken by those across publishing teams in order to understand their context and help to build new mindsets (which often get termed ‘audience-first’, or ‘membership’). From his experience, teams often don’t agree which is the ‘right’ language and mindset. But, in fact, the truth lies in between: 

The post It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK appeared first on Audiencers.