"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that the value chain is altered as a whole, hence its disruptive nature."

The concept of digitization buried the term Information Society. However, in light of the rise of generative AI, we should rescue it again! Once digitization has spread to the social, economic and political spheres, it is the corpus of data that forms the cornerstone of the 21st century society. Moreover, we can say that AI is a new stage in technological evolution, it is digitization super-vitalized with data, which represents a transformation of the entire value chain.

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Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at The Audiencers' Festival in Madrid, sharing his research on the state of subscriptions and digital reader revenue models given the end of the open web. 

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Digital Monetization Consultant and specialist in digital journalism & new business models, Pepe Cerezo has more than 15 years experience in the industry. Previously head of research & digital strategy at Prisa, he now works with Blue Engine Collaborative, WAN-IFRA and has authored multiple books, including the latest release, Deconstructing the media: How to adapt communication companies to the digital environment (available to purchase now).

We have always maintained that digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. But, it also has to be an end in itself, one that serves to rethink the role of print and, at the same time, helps to improve digital processes, diversifying revenue streams for sustainable growth.

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