I'm Alexander Held, Senior Data Scientist at DER SPIEGEL, and this is the third article in a series on our audience engagement strategy. 

> In part one, we explained how we built our engagement score, a blended metric for measuring reader interaction (link to part one). 

> In part two, we showed how combining the score with surveys and interviews helped us identify our most important engagement drivers (link to part two). 

> In this article, we describe how we apply the score across our product and channels, and why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth. 

The post How DER SPIEGEL uses its engagement score: our key use cases  appeared first on Audiencers.

This article was co-authored by Alexander Held,  Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience research department, at DER SPIEGEL. 

The post Audience Research: identifying Key Engagement Drivers at DER SPIEGEL appeared first on Audiencers.

By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal and engaged community of subscribers who actively seek out our brand and value the content we provide. We are successful in acquiring new subscribers, yet we are facing a significant challenge in maintaining the retention of these readers. Some of our subscribers stop engaging with our content, leading to churn. This article dives into how we measure audience engagement and its impact on key business metrics.

Audience engagement metrics

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