Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the teams in acquiring and retaining audiences, while Catherine, Senior Head of Digital Marketing, leads the teams responsible for digital marketing at Radio-Canada.

Summer 2023: the context and Bill C-18

In the summer of 2023, the Canadian media landscape was profoundly altered by the Online News Act (C-18). Aimed at ensuring fair compensation for Canadian media via royalties from major online platforms, this legislation was intended to redistribute millions of dollars a year to the Canadian news industry. However, in August 2023, Meta (including Facebook and Instagram) reacted with unexpected firmness, refusing any negotiations and deciding instead to block access to news content on its platforms in Canada. 

The post Meta’s news ban on Canada – a chance to strengthen Radio-Canada appeared first on Audiencers.

The Audiencers’ Festival Toronto was one to remember – held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from speakers and attendees alike was incredible.

After the first break, 3 registration experts took to the stage to share a unique case study on how they’ve successfully increased their logged user base, created value for members and moved readers through the funnel towards higher ARPU.

The post Pins, commenting and seamless login: Graham media, CBC and Toronto Star share registration success stories appeared first on Audiencers.