When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows the world what publishers can do (see this story). Among their innovations is creating an LLM for media in Norway. In an episode of AI Inside’s podcast, Jeff Jarvis states: “Schibsted is, and I do not exaggerate, the most admired news company and cause of the most jealousy in the news industry in the world because they’ve been successful and they figured out the internet better than any other company I know of online.”

I caught up with Aftonbladet’s Martin Schori in June, a few days after the EU elections. Martin is deputy managing editor for Aftonbladet, one of Schibsted’s legacy media outlets in Sweden. I was particularly curious about their chatbot, Valkompisen, launched after an internal hackathon for the elections to provide fact-checked answers about the elections to their users. Leveraging AI for elections proved to be a good bet, driving a significant amount of engagement.

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Talk about digital transformation! Germany’s Kölner Stadt-Anzeiger Medien is a publishing company born 400 years ago that now owns 3 newspapers and multiple radio stations. The company recently started writing a new chapter of its history thanks to its use of AI. Most notably, they have, since last summer, an AI bot writing articles and appearing in journalism conferences: Klara, a blond and blue eyed young woman who launched a year ago. I was intrigued with Klara and I wanted to understand more her impact in the newsroom. We caught up with Thomas Schultz-Homberg, CEO of the group, to understand how AI helps the group in its editorial and business strategies. 

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This year, AI has created a major buzz in the media world (and maybe in every other industry too!). 

If you’re into AI and journalism like me, you might’ve felt some serious FOMO with events like the recent Perugia Festival in Italy and the Nordic AI in Media Summit. 

And whilst the discussions are interesting, there’s a lot of talk of ‘potentials’ and questions of what might be possible in the future. But let’s cut through the noise: how are newsrooms actually using AI today? 

I’ve chatted with different AI leaders in Europe and North America, including Hearst, Gannet, Newsquest and L’Équipe, to find out.

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Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became a non-profit in 2018 and launched its philanthropic program a year later. The move stunned many observers -myself included- in Canada. 

Five years into their new model, the daily is stronger than ever. I worked many years alongside Florence Turpault-Desroches, Vice-President of Communications and Philanthropy, as a journalist and managing editor at La Presse. 

We caught up, and she took me through the steps of their unique formula: philanthropy, advertising, and high engagement of their readers.

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