The Edinburgh Guardian | Audiencers https://theaudiencers.com/tag/the-edinburgh-guardian/ Engagement, conversion & retention Tue, 13 Oct 2026 17:03:57 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://theaudiencers.com/wp-content/uploads/2025/11/cropped-Favicon-Audiencers-Black@2x-32x32.png The Edinburgh Guardian | Audiencers https://theaudiencers.com/tag/the-edinburgh-guardian/ 32 32 How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian https://theaudiencers.com/how-to-make-newsletters-valuable-in-a-reader-revenue-model-the-telegraph-the-edinburgh-guardian/ Mon, 06 Nov 2023 16:55:20 +0000 https://theaudiencers.com/?p=24844 Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023

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The Audiencers' Festival in London in October did not disappoint, with 145 digital publishing professionals the afternoon was filled with insightful conversations both on and off stage. To reflect this, we're publishing not just one, but a series of takeaway articles from the event!

Our second panel session of the day: How to make newsletters valuable in a reader revenue model

On the panel: 
- Peter Houston, a third of Media Voices & Host of The Newsletter Awards
- Maire Bonheim, Head of Newsletters at The Telegraph
- Michael MacLeod, Founder of The Edinburgh Guardian (The Edinburgh Minute newsletter)

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