The Audiencers’ Festival Toronto was one to remember - held in the legendary El Mocambo, where the likes of The Rolling Stones and Billy Idol have performed, the energy from speakers and attendees alike was incredible.

For our second session of the day, Shelby Blackley, Manager, Newsroom SEO (The Athletic) & Co-founder (WTF is SEO?), not only gave us a lesson in how to be a dynamic presenter on stage, but also how to optimize SEO with your paywall in mind, including lessons from her work at The Athletic.

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