Definitely the most useful conference I have been to this year! What made it stand out was that everyone was very transparent and open when discussing strategies and opportunities... there was a lot of discussion and knowledge-sharing around solutions, a breath of fresh air from the usual doom and gloom."
Olivia Woosey
Head of SEO at The New Statesman
The Audiencers' Festival
2 day agenda
The Workshop: an intimate, 20-person session focusing on newsletters as an audience retention strategy, plus lunch to continue the conversation
The Festival: an afternoon of expertise covering everything engagement, conversion & retention, plus a networking drinks evening
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1:00PM The New York Times Building
Doors opening
620, 8th Avenue, New York, NY 10018Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Lorem ispum dolor sit amet.
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1:30pm The New York Times Building
Welcome & context on the industry
Madeleine White
Editor in chief (The Audiencers)
John Nicholson
CMO (Chartbeat) -
2pm The New York Times Building
Audience engagement & research: how to better understand audiences to drive engagement & revenue
Gina Bulla
Audience Research (The Atlantic)
Mariah Craddick
Executive Director of Product (The Atlantic)
Patrick Boehler
Innovation and engagement (Gazzetta) -
2:45pm The New York Times Building
The importance of newsletters to drive loyalty, subscriptions, and revenue
Maya Neria
Director, Product (The New York Times)
Elaine Piniat
Manager, Newsletter Audience & Revenue Strategy (Reuters)
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Brad Streicher
Senior Customer Success Manager (Chartbeat) -
3:30PM The New York Times Building
Coffee break
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4pm The New York Times Building
The KPIs & strategies to continuously optimize your conversion funnel, with ELLE Magazine
Kevin Singer
CDO (CMI France)
Madeleine White
Editor in chief / Head of Internation (The Audiencers / Poool) -
4:30pm The New York Times Building
Increasing your logged user base: the operations & best practices
Marion Collombat
Head of CRM & DATA (Reworld Media)
Megan Hess
Senior Editor, Digital Subscriptions (Bloomberg)
Moderated by Ludivine Paquet
Head of Customer Success (Poool) -
5:15pm The New York Times Building Event Time
Developing long term relationships with young audiences
Julia Munslow
Senior Platform Editor (The Wall Street Journal) -
5:45pm The New York Times Building
Unlocking customer lifetime value
Anjali Iyer
Global Head of Lifecycle Marketing (The Washington Post)
Jill Marchisotto
Strategic consultant (Atlas) -
6:15pm The New York Times Building
🍸🍷 Drinks & networking!
Sponsored by
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9:00 AM Axel Springer, 277 Mott St
The newsletter as a member & subscriber retention tool
Welcome to this workshop organized by
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9:30 AM Axel Springer, 277 Mott St
30 tips to grow your newsletter list
Dan Oshinsky
Consultant at Inbox CollectiveLorem ipsum dolor sit amet, consectetuer adipiscing elit. Donec odio. Quisque volutpat mattis eros. Nullam malesuada erat ut turpis. Lorem ispum dolor sit amet.
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10:30 AM Axel Springer, 277 Mott St
How to convert members & subscribers into newsletters sign-ups
Marion Wyss
Co-founder Poool & The AudiencersBest practices and benchmarks worth the look 👀
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11:00 AM Axel Springer, 277 Mott St
5 low-lift experiments we ran to increase our click-through rates
Kelly Poe
Senior Newsletter Editor at The Washington Post -
12:00 AM Axel Springer, 277 Mott St
How to build your newsletter
Marine Doux
Co-founder Médianes
Baptiste Thevelein
Co-founder Médianes -
1:00 PM Axel Springer, 277 Mott St
Lunch together
Food for everyone!
Organized with
