As search, social and AI continue to reshape discovery, publishers are looking for more reliable ways to connect with readers directly. Apps are playing an increasingly important role in strengthening owned channels and supporting subscriber relationships.

The Pugpig 2026 Media App Report offers a clear picture of what’s working, what isn’t and what the top-performing apps have in common. Combining analytics from more than 440 apps with survey responses from 140 publishers, it’s our most data-rich edition yet. 

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