Mark is the senior media reporter at Adweek in New York, where he covers the business of digital publishers. His work includes fields such as advertising technology, identity solutions, audio and podcasting, events, newsletters and editorial strategy. He previously covered the media industry at Insider and lives in Brooklyn.

Micropayments, macro problems

After several years of daily labor, I have finally conditioned my friends and family to stop carping about paywalls.

When they used to complain about having to pay to read an article, I would agree, telling them that publications will drop the paywalls as soon as the companies they work for start giving away their products for free. And, after releasing salvo after salvo of these galaxy-brain zingers, I felt I had done my small bit to change the world, having convinced half a dozen people to pay for the news.

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