Joffrey Ricome on The Audiencers Engagement, conversion & retention Tue, 13 Oct 2026 16:26:26 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://theaudiencers.com/wp-content/uploads/2025/11/cropped-Favicon-Audiencers-Black@2x-32x32.png Joffrey Ricome on The Audiencers 32 32 ARPU, one of the less reliable metrics https://theaudiencers.com/arpu-one-of-the-less-reliable-metrics/ Mon, 16 Sep 2024 09:06:16 +0000 https://theaudiencers.com/?p=35011 ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…

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ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors. It has to be said that this ratio has the dual advantages of being easy to calculate and of having a very concrete meaning. 

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