Eric Le Braz is a journalist, previously taking editor-in-chief roles at Harvard Business Review & Prisma Media, as well as a consultant, reporter and lecturer.

We teach it to budding journalists, we recommend it as consultants and we’ve made use of it to write content for as long as we can remember. But today’s the day that we turn away from the famous inverted pyramid. Times have changed, and the arrival of paywalls means it’s time to turn to editorial narration, replacing the traditional pyramid with… an hourglass.

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